It appears that Free RPG Day, the once a year event where folks converge on the FLGS for free loot is coinciding with a Worldwide D&D Game Day.
Yep, they are both on June 15th this year.
I would assume that WotC knows when Free RPG Day is, as I believe they support it every year. So, I'm thinking this is not so much an attempt to hijack the day from the other publishers as much as an attempt to get some extra push on their Worldwide D&D Game Days, as I suspect attendance is suffering with the announcement that D&D (4e) is dead, long live D&D (Next).
Still, timing is everything and this is certainly interesting. If nothing else, it may lead to slimmer Free RPG Day pickings at locations that run Worldwide D&D Game Day events. It might be a good time to get to your loot locations early this year ;)
(burnedfx - thanks for the heads up)
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Amazingly, it's on my Birthday. I guess it's going to be a good one this year!
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