(re-distributing with permission)
Thursday, January 21, 2010
In an effort to hurriedly engage publishers and fans in a charitable relief action for the people of Haiti and the Dominican Republic (following the earthquake that devastated the region), DriveThruRPG put together the single most amazing bundle of products ever seen in the RPG hobby's history. For a $20 donation, fans are given over $1500.00 in RPG books, music, and more.
It killed their servers within hours of going live.
As one fan put it, "I've never been happier to get an error message." The generosity has been utterly overwhelming, and the collective patience of the customer base has been greatly appreciated by the folks at DriveThruRPG.
"It is an embarrassment of riches of the highest order," said Sean Patrick Fannon, Marketing & Communications Manager. "We simply had no idea how huge this would get, and how quickly it would become a massive sensation throughout the gaming world. I've never been more proud of my community or my job."
In order to resolve the server issues, DriveThru employed a "coupon solution" that enabled customers to gain a code that would let them select each of the products in the original bundle for free download. With well over a hundred products, however, this became a tedious and frustrating process, and the customers rightfully complained.
As of now, a new coding has been employed, and now customers are getting all of the products that go with the bundles automatically added to their download lists. The folks at DriveThruRPG care immensely for their customers, wanting the experience to be as easy and enjoyable as possible. While the main focus is to get help to Haiti, DriveThru also wants to leave a positive and lasting impression on everyone who comes to the site.
As of this press release, DriveThruRPG has collected well over $56,000, which will be going to Doctors Without Borders for their efforts in Haiti and the Dominican Republic. The "Gamers Help Haiti $20 Mega Bundle" will be available until January 31st. Other relief efforts may continue as needed.
For more information, contact Sean Patrick Fannon at firstname.lastname@example.org. Go to www.drivethrurpg.com to obtain the bundle and learn more about what DriveThruRPG is doing to help Haiti.
(at the moment I believe the amount raised is over $70k)
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