Thursday, June 16, 2016
How Can We Make Free RPG Day About Growing the Hobby, Because it Isn't
Aldo Ghiozzi made an eye opening comment on today's earlier post about Free RPG Day, as I always assumed it was about growing the hobby. I was wrong, and certainly not the first time.
The issue isn't just growing the hobby, but getting feet into the FLGS. I'm as guilty as many, as most of my purchases are made from either OneBookShelf or Amazon when it comes to my gaming needs.
So, how does one get low cost or free marketing that will be seen outside the hobby for Free RPG Day? Maybe a poster or 2 per box for advertising the next year's Free RPG Day? Retailers now have their advertising material a year in advance (and it's probably much more effective than flyers at the door that no one reads or are placed in bags that are quickly thrown out)
Aint It Cool and the Escapist would probably run articles for free. Their audience is far larger than just the geeks that habitually play RPGs and are more likely to spark the interest of lapsed gamers.
I'm sure there are blogs and sites like ENWorld that would post about it in the weeks or months prior if they were given details about the releases to be included in the Free RPG Day release. To be honest, I only knew it was this weekend because I realized June was halfway over and it's usually in June, so I did a Google search.
Is there a Facebook group where gamers can talk about Free RPG Day releases, invite their online friends to check it out and basically pimp the potential awesome of Free RPG Day?
Any thoughts from the ranks of the Taverners?