I just started reading the latest RPGNow.com newsletter. Sean Fannon (he who writes it) often has some nice thoughts he puts down on paper but this one has some priceless thoughts on e-book publishing. One piece really sticks out to me:
Forget pirates. Seriously. Forget about them entirely. There is NO percentage in wasting any time on the matter. Any stringent efforts you make to combat pirates will only serve to annoy and drive away your legitimate customers. The music industry first proved all of this for us, and our own experiences have born the truth out utterly. Measures that do not impact your customer experience in any way are reasonable; anything else hurts more than helps. The most important truth here is that legitimate customers WANT to be legitimate customers; pirates are NOT lost sales. :: end quote
I wonder if WotC will ever see things in this light?
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