Jim over at LotFP states that he sold 821 PDFs at the $1.34 price point in the week that he had them on sale. He had hoped to sell 100.
Cash value of the week's sales was equal to the total of the previous 2 months.
At $1.34 in sales, he made about $1100 before RPGNow's cut of the monies.
At an average of $6 a product, Jim sold around 183 PDFs in the previous 2 months, or approximately 23 a week.
23 a week at $6
821 in a week at $1.34
Now, to be sure, the limited time of the low pricing accelerated the sales. Still, there is a lesson to be learned here. You can make more profit by selling for less under the right conditions. It's up to Jim and others to discover those conditions, because in the end, we'll all profit from lower prices and more volume.
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