Monday, October 8, 2018

Google Plus to Come to an End August 2019 - Will the World of Social Media Even Notice? Will the OSR Move On?

Rob Conley gave me the heads up earlier this afternoon - Google Plus will be ending as we know it in 10 months (Enterprise users may have a version going forward). Rob blogs about the announcement at his Bat in the Attic blog.

Strangely, it's almost a non-announcement.
This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds. 
Our review showed that our Google+ APIs, and the associated controls for consumers, are challenging to develop and maintain. Underlining this, as part of our Project Strobe audit, we discovered a bug in one of the Google+ People APIs:

Users can grant access to their Profile data, and the public Profile information of their friends, to Google+ apps, via the API. 
The bug meant that apps also had access to Profile fields that were shared with the user, but not marked as public.   
This data is limited to static, optional Google+ Profile fields including name, email address, occupation, gender and age. (See the full list on our developer site.) It does not include any other data you may have posted or connected to Google+ or any other service, like Google+ posts, messages, Google account data, phone numbers or G Suite content. 
We discovered and immediately patched this bug in March 2018. We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change.
We made Google+ with privacy in mind and therefore keep this API’s log data for only two weeks. That means we cannot confirm which users were impacted by this bug. 
However, we ran a detailed analysis over the two weeks prior to patching the bug, and from that analysis, the Profiles of up to 500,000 Google+ accounts were potentially affected. Our analysis showed that up to 438 applications may have used this API. 
We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any Profile data was misused. 
Every year, we send millions of notifications to users about privacy and security bugs and issues. Whenever user data may have been affected, we go beyond our legal requirements and apply several criteria focused on our users in determining whether to provide notice. 
Our Privacy & Data Protection Office reviewed this issue, looking at the type of data involved, whether we could accurately identify the users to inform, whether there was any evidence of misuse, and whether there were any actions a developer or user could take in response. None of these thresholds were met in this instance. 
The review did highlight the significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+. 
To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data. 
At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days.  
Cheaper to shut down than to fix...

I'm not surprised by the announcement. I am surprised that Google took this long to make such an announcement. Facebook drives over three times the traffic that Google Plus does for me at this time, despite 9,453 having me in their circles on G Plus and a hair over 2,000 friends on Facebook.

I know the OSR as a community is heavily invested in G Plus. Where will they move now?

G Plus has been the red-headed stepchild of Google for years. They never really knew what to do with it, and now it follows Google Wave and Feedburner onto the trash heap. I can only wonder if Blogger itself is close behind.

Other articles:





  1. A real shame...but probably better in the long run than continuing to chug along with awful support. I am concerned about Blogger, though. We will have to see.

  2. I keep seeing comments that boil down to "no one uses G+". Well, SOMEONE is, because when I post links to my blog posts on my G+ page, they get more hits than the posts that I don't post the links for.

  3. Yeah it's weird....I definitely get more posts and notice on G+ these days than straight through the blog. Oh well.

  4. It's kind of sad. Google+ could have been really good. It came along at a time when Facebook was having one of its famous bouts with privacy issues, and its privacy controls were a lot more intuitive. Unfortunately, they mismanaged a lot of things, like beating Facebook to the stupid idea of strictly enforcing a "real names" policy.

    Strangely, it seems like gamers (especially the OSR) are about the only people who actually use Google+. The same seems to be true of blogger these days. Whether Blogger meets the same fate is an open question. It would be disappointing to see Blogger go because it's one of the few open blogging sites on the web. Is blogging to be replaced by social media notes or status updates with poor formatting options?


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