I think it's an unholy union of Amway and d13's.But since I can't tell from the verbose description, I guess I'll just have to make my money the old fashioned way.
Why would "zero backed" matter? I do like to see a track history of creating projects, but I don't really care if they've backed any.
Zero Backed is important as many project creators that haven't backed a project really fail to understand the Kickstarter process. They just see the money machine.
OK, I see what you mean. Sure, if they've created nothing I could see where that would be important, especially if the project is grandiose or their pitch shows they're not dialed into the process.
This is like one of those damned get-rich-quick e-mails or "info-mercials" adapted to a KS project. You know, the ones that promise to make you filthy rich but never *really* come out and say how. You have to pay to find out how it works, making someone else rich. Somehow I doubt that this sort of scheme complies with KS policies, but I could be wrong.