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Friday, June 6, 2014

If Something is "Intentionally Leaked" by a Company, is it Really a "Leak"?

Despite what I've seen on various blogs, the above is not a "leak". It's a good, old fashioned,  publicity shot, with a cute note to make it even more... something or other... cuter perhaps.

Mearls did not "leak" the above without knowing full well what he was doing and did so with the blessings of the powers that be at WotC / Hasbro. Therefore, it is not a leak.

From Wikipedia: A news leak is a disclosure of embargoed information in advance of its official release, or the unsanctioned release of confidential information.

In any case, at least they seem to be avoiding having art behind the text (for the most part it seems).


  1. It's done tongue-in-cheek, as a wink at JJ Abrams "leaking" all those Star Wars Episode VII pics. So it's more that Mearls is having a bit of fun showing tidbits, by referencing another series of "leaks" that have been enthralling pop culture lately. It's just silly fun for both he and Abrams.

  2. It looks more like an onion to me.