Is it "lucrative side income"? How much do you need to earn for the amount to be considered "lucrative"? Does it move you from the "beer money" category to "wine"?
If you AREN'T in for the money and just want to get you product "out there" the process is simple enough. RPGNow is like a low cost alternative to a "vanity press".
If you are in it for the money, no matter how small, it's lots of work over lots of time with lots of unexpected hurdles.
There is one piece of invaluable advice that I can't dispute that Johnn Four (who I quote above) mentions in his advertisement:
- Write 20 minutes each day.
If you want to be a writer of any sort, you need to actually write, even when you don't feel motivated. You need a routine. And you need to follow it for weeks, months, years.
I'd consider this blog successful, but that's taken place over 4 years. It wasn't very good at first. Hell, it was probably pretty shitty. Now, it's much less shitty I hope ;)
Success writing / publishing RPGs is probably not going to happen overnight.
Anyhow, I'm rambling.
As a consumer, which 3rd party / indie publishers do you consider the most successful? As a 3rd party / indie publishers, what are your goal posts for success? How long did it take you to go from "start" to what you consider to be "successful"?