Saturday, December 29, 2012
A Word From "Blonde Frog" re: The Razor Coast Kickstarter
Blonde Frog (of Frog God Games) posted the piece below on the G+ thread I had mirroring this post from the Tavern about The Razor Coast Kickstarter.
It is an excellent eye opener for the behind the scenes stuff that goes into a project of this type and the costs involved.
I present it here with Blond Frog's express permission.
"We priced the book accordingly to the price tag we are being charged. The ridiculously priced art that Nick bought back in 2008 had to be paid plus replacement art added for contracts that had come due. The original pre-orders all have to be paid. The printing costs are high because we can't and won't print 10,000 books like Paizo. The more you print, the cheaper a book becomes. Our textbook binding is the highest in the industry and thus costs more than a stapled or glued backing but we feel it is worth it as we want our games to last.
The book will retail (if funded) at $100. The extra $10 on KS is to cover the shipping. We don't make very large profits at all on these books. Artists and writers make the most. My pay from frog god games last quarter broke down to $3 a hr. So you, the customer, aren't getting ripped off here - I PROMISE THAT.
As for Nick, the book itself is very good. The writing is superb and the adventure is exciting. The sandbox feel gives you unlimited play which you just don't get from an AP (and yes $120 for Skulls and Shackles vs $100 for RC but once you are done with Skulls & Shackles you aren't going to play it again. RC you can play until you just plain get worn out). There is value here, and lots of it. Some amazing people have come on board to support this project because it is worth supporting.
As for using Kickstarter, we don't see it as a pre-order platform, we see it as it is meant to be. A way to raise funds for projects we wouldn't otherwise be able to do. There is no way we could afford to do this without the support of Kickstarter. Our previous KS "profits" ALL WENT INTO the projects they supported. Those funds are the reason we could offer the bonus goals and additional books. So trust me when I say we aren't pocketing thousands of dollars and laughing all the way home from the bank. Quite the opposite. We pour long hours into these projects and as a company barely break even.
Negative feeds like this make us question why we do it at all when we don't even get paid minimum wage for it. So I just ask that everyone keep that in mind when judging whether they feel this book is worth the price tag. We do feel it is worth it, otherwise we wouldn't have picked it up. But we can't do it alone.
We don't plan to run every project as a kickstarter, only those where we need it. This is the perfect example of a project needing the help to see the light of day. I hope for those who enjoy a GREAT adventure will take another look at the kickstarter. We will be posting more sneak peeks too which might help change your mind about the writing and value. Plus if we fund and go over we can and will add more value to the pledges so EVERYONE gets more for their money. That's called sharing the wealth, not pocketing it for ourselves. ~Blonde Frog"