That's How We Roll Podcast - Some Extremely Informative Kickstarter Info From Fred Hicks

On the drive home from work this afternoon I finished the first part of the two part Kickstarter seminar at Metatopia over at the That's How We Roll podcast.

It was fucking amazing.

After I listen to part 2 I'm going to go back and listen to part 1 again. It was that good.

If you plan on even possibly thinking you could conceivably run a Kickstarter at some point, this is required listening.

If you want to understand how much of the money raised actually goes to the core product, you have to listen to this.

Some highlights:

Kickstarter takes 5%, Amazon 3-5% of funds raised. If the project fails to fund, no money is taken and the cost to everyone, even the project creator, is nothing.

Stretch goals that include extra physical product can kill a project's ability to be profitable if you're not careful - which is obviously why the Fate Core Kickstarter has PDFs as stretch goals (with the option to pay for a print version of the stretch goals - apparently close to cost)

T-shirts are a killer when it comes to cost (as I've learned researching them for The Tavern - they will be forthcoming, I just need to clear my plate)

In general, only a small percentage (1% - 2% ?) of pledges fail to complete and be charged (from the comments I've seen on some "backers only" uddates, I would have assumed a much high percentage - something I need to keep in mind in the future)

Lots of other goodies, like timing the kick off and ending of a Kickstarter (there is a science to it), the proper length of a Kickstarter - fuck it, what I really need is a transcript. Fucking awesome shit!