Many of us have bemoaned the lack of viable alternatives to OneBookShelf/DTRPG for years.
Before OneBookShelf (actually, Roll20 now, if you look at your emails) merged with RPGNow, there WAS competition. Heck, DTRPG used to offer a "Free Game of the Week" (not a bad idea actually) in an attempt to lure customers to their site (some of these PDFs were protected by some weird Adobe security features that were a huge PITA). OBS kept RPGNow as a mirrored storefront of DTRPG for years.
There was also YourGamesNow. Never a huge site and barely used, I'm not sure many noticed its demise.
IndiePressRevolution has been around for years. Not sure how much use it gets from Old School Gamers, but I remember snagging Spirit of the Century from there a number of years back.
Lulu is an alternative, but it is a slog to navigate.
Frog God Games tried to launch a storefront for more than just their own products back at the end of 2015. It didn't go well.
Big Geek Emporium is a newer storefront that launched with minimal fanfare, or if there was fanfare, it missed my attention.
Venger has a post about supporting some alternative digital storefronts. Even if you have problems with the messenger, his message is the correct one - we need alternatives. We need competition. One company should not be the gatekeeper of the world of digital TTRPGs and PODs.
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