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Monday, January 9, 2017

Tavern Analytics - We Are an Older Bunch of F@ckers ;)

ENworld just posted their analytics results and I figured it would be interesting peeking at those of The Tavern.

79.5% of Tavern readers are 35 years of age or older. For ENworld, approximately 70% of their readership is 34 years of age or younger.

96.2% of Tavern readers identify as male, putting female readership at 3.8% (if I recall correctly, it was 3.1% back in July)

ENworld is 92.4% and 7.6% respectively.

There are observations that can be made from these numbers about the number of female gamers in the hobby, but the biggest one is that they are an untaped market for the gaming hobby in general.

68.3% of Tavern visitors are returning visitors, ENworld has a 67.3% rate. Pretty much the same.

So, The Tavern audience consists overwhelmingly of middle aged men. Sounds like my local pub :)




23 comments:

  1. I do wonder about accuracy in these stats -- if only because I know of a number of women who have selected "male" as their online gender so as to prevent the unpleasantries of advances from males.

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    1. By "these," I mean all sites' stats -- not just the tavern & EN World.

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  2. I wonder how much turnover there has been at ENWorld. When I signed up back in the d20 heyday, most folks there were adults from the conversation. This is important since they'd be 14 years older now, and few adults from 2002 would be still under 35. It does seem like a different crowd now, other than a few folks like Henry and Morrus.

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    1. It's possible. ENWorld has always had a reputation as shills for whatever the current edition of D&D is (at least from 3.0 on). Since the D&D fanbase was badly fractured by 4e, I wouldn't be surprised if there wasn't wholesale turnover around 2008.

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  3. If you try to tape them, they will not return to the tavern. Let them remain untaped!

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    1. You know, I bet you would make a great editor :)

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  4. And there will be people who think that these stats are, in and of themselves, a bad thing.

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    Replies
    1. Men and women are different. Who knew?

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    2. The stats are definitely a bad thing, if they're skewed because 51% of the population doesn't feel comfortable being truthful about their most basic genetic identities.

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  5. I very much resemble this demographic. I was an early member over at EnWorld, but after Eric Noah left, so did I. I much prefer the Tavern now.

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  6. >> So, The Tavern audience consists overwhelmingly of middle ages men. Sounds like my local pub <<

    And that's how I like my pubs to be. Those wretched young people (on whom youth is wasted) can clear off down the night club.

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  7. As a reader in the under 35 demographic I demand to be catered to!

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  8. Well, I'm not on ENworld and seem to have missed the Tavern's poll, so: I'm male and over 55. Add me in there, Erik. ;-)

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  9. It makes sense that the Tavern would have an older demographic, given the kinds of games it covers. I mean, I turn 47 in July and I was only four years old when OD&D was first published, and nine when the AD&D DMG came out.

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  10. I'm not middle-aged! Wait, shit... yeah, I am.

    ...dammit.

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    Replies
    1. it's your height that misleads the casual viewer

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    2. I just snorted Pepsi out my nose!! Aaarrrggh! ROFL

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  11. I prefer the term life expectancy challenged thank you very much.

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  12. I partially resemble that remark (almost 33 and male).

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  13. I just posted some similar traffic stats for d20pfsrd.com in the Fans of d20pfsrd.com Facebook group (and on the d20pfsrd.com Page)

    https://www.facebook.com/groups/fansofd20pfsrd/ (group)
    https://www.facebook.com/d20pfsrd (page)

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