Alright, I saw a short article on this over at ENWorld. My reaction to the promo video linked there was literally "WTF?"
So I moved on to the company's actual website at AltVR.com It appears that this is an actually licensed "something" for Dungeon & Dragons 5e.
I'm head scratching at the moment. How this is more like playing at a "real" table instead of using Roll20 or the like is beyond me. I guess we need virtual avatars to more virtual pieces.
Layers upon layers of virtual reality...