I like to do a reality check at times. It's needed to be properly grounded in all things, but especially in social media, including blogging.
The reality is that a very large portion of gamers, if not the vast majority, do not do social media. They don't blog or read blogs, don't do Facebook or G+, don't read or post at Dragon's Foot or the Arcanum. They play games with the same group they always game with, or show up at the game store every Saturday Night and just play.
They don't care about editions wars. OGL or GSL or CC. Race as class or multi-classing. They don't know The Tavern from The Manor from The Pundit from the Greyhawk Grognard. They don't give a shit, and wouldn't in all probability even if they did suddenly know about the social media going on behind the games they play.
The play is the thing.
Sometimes, events get caught up in social media to the point where we forget what we are actually posting about - games. Why do we post about games? Because we are passionate enough to do so. Can we drive trends? Sure. Some of that influence may even trickle outside our little echo chamber. Still, we are an echo chamber. To ourselves our voices may sound really loud and influential at times. For the most part, it is a pleasant illusion.
Alright, time for me to get back to my hallucination of being the writer of a popular gaming blog...