Apparently the following post: http://www.tenkarstavern.com/2013/06/mike-nystul-fiscally-incompetent-washes.html got linked in a discussion thread of the ass who burned a bunch of books he didn't ship to backers: Kickstarter Fail: Artist Raises $51K to Publish Books, Burns Them in Alley
Reddit drives amazing traffic. Sadly, I suspect its not quality traffic. Still, it's a fun ride and I've already hit twice my previous high for daily traffic and there's still 3 1/2 hours to go.
Go figure ;)