Yeah, I know this is a very individual taste type of question, but then most opinion questions are.
When I look at released from Godman Games or LotFP, one of the things that really stands out is the art. It's not just good or damn good, frequently it's of the "holy shit I want a print of this to fram and hang on my wall" type of quality.
Good art isn't cheap. Well, it can be, but not if you are paying something close to what it is worth. Art will certainly effect the bottom line of a product.
So, when it comes to art in the RPG products you by, how importnat is it to you compared to the rest of the product?