I just read the above on Mythmere's blog. Think about that for a minute. 13K copies of S&W Complete in PDF being given to gamers kicking in to the Reaper Kickstarter, (as there are about 13k at the Vampire or Undertaker levels - Matt's numbers were low ;)
That's 13k people potentially getting exposed to one of the more popular OSR rulesets. Pathfinder might have some of it's iconics being reproduced in plastic as part of the stretch goals, but only one ruleset is being given to 13,000 gamers / miniature painters / collectors. Swords & Wizardry Complete.
It boggles my mind.
For those that say the OSR is dead, that the OSR has served it's purpose, that it's time to move on - 13,000 people - some of whom will be getting their first look at an OSR set of rules, may differ.
OSR - Oh Shit! Run! May it live on forever ;)
(19 hrs left to the Kickstarter as I type this)